Amazon grocery-delivery service opens to cutthroat u. k. market – bloomberg

The e-commerce giant said Thursday its Amazon Fresh food delivery business will now be available to users of its Prime membership plan in central and east London, the first time the service has been offered outside the U.S.

Customers will be able to order from a catalog of about 130,000 items, including those of major high street brands as well as independent local producers. Homemade tomato pasta sauce for bottling Same-day delivery will be available, allowing shoppers to order at lunchtime for a delivery as soon as 5 p.m. Homemade pasta sauce diced tomatoes the same evening.

“We are launching with a comprehensive offer in a limited area and will take our time to hone and improve our service based on our learnings and feedback from our customers,” said Ajay Kavan, vice president of Amazon Fresh. Homemade pasta sauce with italian sausage recipe “We will be very methodical and considered in how we roll this service out further in the U.K.”

After an initial 30-day free trial, the service will cost about 7 pounds ($10.16) per month on top of the subscription fee to Amazon’s Prime service, currently 79 pounds per year. Homemade italian spaghetti sauce from scratch recipe No additional charge is incurred for orders over 40 pounds, but under that threshold shoppers will pay about four pounds for delivery.

Delivering groceries in the U.K. Homemade tomato basil pasta sauce recipe will test Amazon Chief Executive Officer Jeff Bezos’ philosophy of sacrificing profits to keep prices low and build customer loyalty. Homemade spaghetti sauce recipe using fresh tomatoes The Seattle-based company is joining a crowded market of British grocers including J Sainsbury Plc, Tesco Plc and internet grocer Ocado Group Plc that have been engaged in a price war for years. Simple homemade sauce for pasta The competition has benefited shoppers, but made it difficult for the companies to make money.

Amazon Fresh is hoping for better success than it has found so far in the U.S., where the service hasn’t gained much traction, said Sucharita Mulpuru-Kodali, an analyst with Forrester Research who tracks the retail sector. Recipe homemade pasta sauce The delivery service requires a $299 annual subscription fee from customers that many have found not worth the cost, she said. Easy homemade pasta sauce with fresh tomatoes The company hasn’t added a new city for fresh grocery delivery in about 18 months. Tomato pasta sauce jar Enticing Market

Still, with a dense and affluent population, London is an enticing market for grocery delivery. Homemade pasta sauce recipe easy According to the research firm Mintel, more than 10 percent of shoppers get all their groceries delivered to their homes rather than going to a store.

Cheese sauce recipe for pasta bake The U.K. Sauce for pasta dishes market is forecast to be worth 9.8 billion pounds this year and as much as 15 billion pounds by 2020.

“The British consumer is far more likely to buy their groceries online than in the U.S. A sauce for pasta or Germany,” according to an October report by the research firm Euromonitor. Easy homemade white pasta sauce recipe “Online grocery shopping is becoming embedded in average consumer behavior in the U.K.”

Amazon, already the dominant online retailer in Europe, signaled its ambitions to build a food service in the region in February when it announced a partnership with Wm Morrison Supermarkets Plc. Tomato pasta sauce recipe The deal established Amazon Pantry in the U.K. Healthy homemade pasta sauce from scratch to deliver items such as pasta sauce, potato chips or beverages. Homemade pasta sauce to can With Amazon Fresh, customers have a wider range of fresh-food options that can be delivered within just a few hours, including bread, cheese, eggs and meats and will offer Morrison’s own brand items. How do you make homemade sauce for pasta The service has been available in select areas in the U.S., including New York, San Francisco, Los Angeles, Seattle and Philadelphia. Homemade spaghetti sauce recipe with canned tomatoes Turning Profits

Even as the popularity of grocery-delivery has grown in the U.K., the challenge has been making money. Homemade sauce for pasta and chicken Companies struggle to manage an inventory of perishable items and keeping delivery costs down. Homemade pasta sauce and meatballs Most grocery-delivery companies in the U.K. Homemade pasta sauce using canned tomatoes charge less than five pounds per order, making it hard to turn a profit. Homemade spaghetti sauce recipe from garden tomatoes Ocado, a 15-year-old grocery delivery company in the U.K., didn’t hit profitability until 2015.

Amazon has a history of shrugging off losses if it translates to luring customers away from competitors. Homemade pasta sauce from scratch recipe Already, prices at Amazon Pantry are on average 15 percent cheaper than the next closest competitor, Asda, according to a price analysis of 4,800 products in May by the research firm Profitero.

Amazon is able to swallow the losses because its other profitable businesses, including its Amazon Web Services cloud computing unit, help fund the company’s latest cost-heavy initiatives.

“For any other company other than Amazon going into the grocery space would be deadly because the economics just aren’t there,” said Forrester’s Mulpuru-Kodali.