Atomic kitty_ meet the women obsessed by hello kitty _ stylist magazine

Let’s start by setting the record straight. How long to bake avocado and egg Hello Kitty is not a cat. Avocado and egg toast She is actually, according to Sanrio, the company behind the global mega brand, a girl named Kitty White. Avocado egg roll recipes Kitty’s not even from Japan, despite being appointed an ambassador of tourism by the Japanese government in 2008.

Sandwich with avocado and egg Apparently, she grew up just outside London, with her parents George and Mary and twin sister Mimmy (you can tell them apart by their hair bows, by the way – Mimmy’s is yellow, Kitty’s is pink). Avocado egg nog And that mega brand? It now has an annual turnover of an eye popping £4.7billion. Lean in 15 avocado and egg Not bad for an innocently drawn cartoon character that probably triggers fond memories of your childhood sticker collection or primary school lunch box.

Such is the crazy world of Hello Kitty. Egg and avocado breakfast recipes But when the UK’s first Hello Kitty cafe opened in London bakery Cutter & Squidge last week, it revealed perhaps the most extraordinary fact of all. Avocado and egg diabetes Of the 3,500 advanced bookings, almost all were for groups of adult women. Baked avocado egg rolls Rather than young girls driving the Forbes-worthy Hello Kitty empire, it’s now increasingly grown women who are fuelling the phenomenon. Avocado and baked egg And for many, spending £40 on the themed afternoon tea with cakes and pastries served up in bamboo steamers is just the tip of the iceberg. Avocado and egg baked Just take a look at the conversations on Hello Kitty’s English-speaking Facebook page with a staggering 13,700,000 followers (69% of which are 18-34 years old) or on sites like Hello Kitty Junkie where news of brand endorsements trigger a flood of excited posts. Avocado and egg face mask No kidding around

And there’s an endless array of them; some 50,000 franchised products at the last count, most endorsed by Sanrio, some created by counterfeiters, with adult-only novelties ranging from the curious – Hello Kitty sparkling wine – to the curiouser – a branded tombstone, a rifle and even, astoundingly, a vibrator.

Indeed, the adult market has become a huge part of Hello Kitty’s strategy. Breakfast with avocado and eggs Originally conceived by illustrator Yuko Shimizu in 1974 at Sanrio, a Japanese company that specialised in adding cute characters to low-cost goods such as stationery, executives soon recognised that Kitty had potential beyond the pocket-money of preteens. Avocado and egg mask “By the Noughties, the core customer for Hello Kitty had become adult women aged 18 to 40,” says Christine Yano, an anthropologist at the University of Hawaii who wrote Pink Globalisation: Hello Kitty’s Trek Across The Pacific.

“Part of the appeal is that Hello Kitty designers are incredibly creative,” says Yano. Egg and avocado salad “They launch new iterations every month and they’re never far behind the curve, responding to cultural changes very quickly. Egg in avocado weight loss They even released a ‘hipster’ Hello Kitty, with glasses and a bike, a few years ago. How to make baked avocado and egg It means even as an adult, it’s almost impossible to go into a Hello Kitty store [there are 367 worldwide] and not find something you want to buy.”

Timing has also played a part in Sanrio’s success. How to make avocado and egg “Hello Kitty’s ascendancy tallied with a growing culture that encouraged Japanese women to embrace ‘kawaii’ [meaning ‘cute’] ideas as a style statement and life philosophy,” says Yano. Avocado and egg blood sugar “It’s a concept that has been successfully exported to the west, part of an increasingly fashionable ‘J-culture’ that celebrates the kitsch side of Japanese style from anime and manga to harajuku fashion and cosplay [costume roleplay].”

This trend explains why the fashion world has so enthusiastically embraced Kitty as the queen of cute-cool – earning her covers on leading fashion magazines and lucrative collaborations from cosmetics collections with Anna Sui and Mac to footwear lines with Vans and Adidas and, most recently, a range of retro handbags by London-based designer Olympia Le-Tan. Avocado and poached egg on toast Celebrity endorsements have been equally high profile – Lady Gaga wore a gown made of Kitty cuddly toys to celebrate the brand’s 35th anniversary, Katy Perry has a Kitty tattoo on her middle finger, while Rihanna celebrated her 27th birthday last year with a Hello Kitty-topped birthday cake.

But aggressive franchising and good timing alone don’t entirely explain the fanaticism of her adult fans. Avocado and poached egg recipes “There’s a simplicity about her,” says Yano, “a blankness which never dates.”

Psychologist Anjula Mutanda agrees. Avocado and egg breakfast recipe “By being fairly neutral without a mouth or language, you can project onto Hello Kitty whatever you are feeling, be it anger, loneliness or fear. Avocado and egg recipes buzzfeed In a world that seems increasingly intimidating and dangerous, Hello Kitty has a benign, cute image that triggers a warm, nurturing feeling from childhood. Recipe for baked avocado and egg It allows us to regress to a safe nostalgic space, taking you back to a time when you had no fears or worries.”

There’s a fun side, too. Avocado and egg breakfast pizza “Hello Kitty represents a heady blend of the naivety of childhood with the sexiness of adulthood,” says psychologist Emma Kenny. Avocado and egg in oven “Harajuku fashion gives these women permission to be cute and sexy all at the same time. Healthy egg and avocado breakfast It’s playful and intoxicating.”

“We’re living in an age where this sense of playfulness has never been more acceptable,” says Esther Lutman, curator at the V&A Museum of Childhood. Avocado and boiled egg breakfast “The idea of childhood has changed. Avocado and egg breakfast sandwich It used to be only sports that you carried on past adolescence, but we have more freedom than ever to hold onto the things we loved as children – from computer games to fashion and toys. Avocado and egg Even big corporations give employees daily opportunities to play because it’s considered a pathway to creativity [Google has famously led the work-play revolution with slides between floors, games rooms, Lego stations and scavenger hunts all said to boost workplace productivity]. Avocado and egg in microwave While Hello Kitty isn’t the only toy that’s been successful in an adult world, she’s certainly been the most consistent.”

Now in her 40s, Kitty’s showing no signs of slowing down – indeed, the last few years have seen the brand aggressively extend into the entertainment and travel sphere. Avocado and egg yolk face mask A £210million theme park opened in China last summer (adding to the existing two in Japan), Taiwanese airline EVA Air currently runs Hello Kitty-themed flights (colourful jets adorned with Hello Kitty images, with themed menus, luggage tags and crew uniforms), and a Hello Kitty spa recently opened in Dubai. Avocado and egg breakfast A bright future

And, of course, London now has its own piece of Hello Kitty history too – a pop-up cafe where even the topiary features Kitty’s inscrutable face. Baked avocado and egg recipes “The buzz among the fans has been crazy,” says owner Annabel Lui. Egg and avocado sandwich recipes “One woman told me she’d waited her whole life for an experience like this.”

With emotional attachments like that, it’s unlikely Kitty will be retiring anytime soon. Avocado egg and bacon In fact, she’s already hard at work on her next project – a movie, slated for release in 2019. Avocado and egg on toast healthy “We’re a few years out from pre-production,” says Sandrine de Raspide, COO for Sanrio. Avocado and egg health benefits “But what a way to celebrate her 45th birthday!”

With Hollywood on the horizon and Kitty’s star still on the rise, the future seems brighter than ever for Japan’s most famous export. Baked avocado and egg breakfast Scroll down to meet the super fans who worship the girl known as Hello Kitty…

My friends and family are totally used to my style, but when I worked for an insurance company, they asked me to tone it down. How to use avocado and egg for hair They wanted me to stop wearing my HK glasses but I refused. Avocado egg oven recipe I didn’t stay in that job long!

In January, I went on a Kitty pilgrimage to Japan to mark 20 years of me loving her. Avocado egg and oil hair treatment I pretty much sobbed with joy every day – there was so much merchandise! I pocketed every single straw, packet of salt and napkin that had her face on it. Vegemite avocado and egg Even little things like that become treasures in my collection. Avocado and egg dinner A friend of mine recently ripped open one of the straws before I could stop him and I just lost it. Avocado and scrambled egg recipes I had to superglue the packaging back together before asking him to leave.

My crockery collection is just as precious. Avocado and egg yolk hair mask It’s adult-sized, real china that came free with a Hello Kitty magazine, one item per month. Avocado egg boat recipe It took me three years and about £800 to complete the set. Baked egg and avocado And of course my bedroom is awash with Hello Kitty stuff, from my pink four-poster bed to the life-size Hello Kitty toys. Egg and avocado recipes for breakfast Some people think it’s weird when they see it, but most boyfriends don’t seem to mind. Poached egg and avocado on toast My ex, Chris, learned to tolerate it but when we split earlier this year he told me he couldn’t bear the thought of eating another meal off Hello Kitty crockery.

Part of my obsession might be a reaction to my teenage years. Avocado and egg hair treatment Despite dressing in Hello Kitty clothes, I was really mature and by the age of 19, I had a good job running my own business and working for British Gas. Avocado and egg sandwich recipes I had a mortgage and was engaged. Avocado and egg breakfast recipes But at 21, I realised I wasn’t happy. Avocado egg yolk honey hair mask I hadn’t done anything with my life but it already felt over. Baked avocado with egg in the middle I split up with my fiancé, sold the house and moved to London to discover who I really was. Avocado and egg sandwich healthy Of course, Kitty was there through it all.

She takes me back to a happy time when I didn’t have to think about work and paying bills. Salad with avocado and egg But there are times when people stare at me that I wish I could love her in private. Avocado and egg calories They’ll shout, ‘Why are you dressed like a child?’ or try to take sneaky pictures.

I’m pretty sure I’ll never grow out of Hello Kitty. Egg in avocado recipe pinterest Now, my aim is to get a job teaching English in Japan. Egg and avocado toast It’s mainly because I want to live near Kitty in her motherland. Egg and avocado for breakfast I sometimes dream about getting a job with Sanrio and I look at the website occasionally to see if they are recruiting, but I’m afraid it might kill the joy I get from it – this sacred, beautiful thing. Avocado deviled eggs recipe paleo To me, she’s like my religion.”

“There hasn’t been a time in my life when Hello Kitty wasn’t in it. Avocado and egg salad recipe Being half-Japanese, when I was brought home from hospital in Tokyo after being born, I was wrapped in a Hello Kitty blanket. Avocado and egg microwave But that’s actually not too surprising – there’s no escaping Hello Kitty in Japan, it’s a HK Mecca. Avocado and egg hair mask Everything I had as a kid – from stationery to rollerblades and lunchboxes – had her face on it. Avocado and egg diet My first word was even ‘kawaii’ [pronounced like Hawaii], meaning cute, which is heavily associated with Kitty.

Now I live in London, Hello Kitty gives me a real sense of comfort and connection with my Japanese heritage. Poached egg and avocado I’ve lived quite a nomadic life around the world since I was 18, but my Hello Kitty stuff makes wherever I am feel like home.

All my friends know about my obsession and fully support it. Baked avocado egg microwave They’re always buying me little Hello Kitty gifts and my birthday party in New York last year had a Hello Kitty theme. Avocado and egg breakfast ideas We had these huge life-sized helium Kitty balloons, a Hello Kitty paddling pool full of bottles of beer, and obviously I had to have a HK cake served on Hello Kitty plates. Avocado and egg salad sandwich I’m currently obsessed with my wireless pink Hello Kitty karaoke mic that syncs to my iPhone. Avocado and egg treatment for the hair Karaoke and Hello Kitty are my two absolute favourite things so it’s a dream!

For me, it’s less about wearing lots of Hello Kitty fashion items and more about the lifestyle stuff; I have a huge Hello Kitty clock, a lamp, two prints of her above my mantelpiece, plus a branded saucepan, toaster, phone case, cosmetics bag and luggage. Avocado egg and olive oil hair mask I even have a Hello Kitty fire extinguisher!

Since I’ve already been to Puroland (it translates as Pureland in English) – the Hello Kitty theme Park in Tokyo – my next plan is to fly on the Hello Kitty jet. Avocado and egg for breakfast One goes from Paris to Taipei in Taiwan and everything about the plane is Hello Kitty-themed, from the rice bowls which are shaped as her head to the handwash in the toilet. Avocado and egg salad I could just fly direct from London, but I’d love to have that whole Hello Kitty experience.

Kitty is a real consistent in my life and she makes me feel so happy. Avocado and egg for skin Even now, despite being exposed to so much of the merchandise throughout my life, whenever I see Hello Kitty products, I get as excited about it as I did as a child. Avocado and egg weight loss I think if you love something when you’re young, you’ll love it always.”

I’m at my happiest when I’m in the Hello Kitty dress that I made myself. Egg and avocado bake recipe It’s like the one Lady Gaga wore and it’s covered with soft toys. Avocado and fried egg It took 12 hours to sew and cost me quite a bit – the toys alone are worth about £400. Baked avocado w egg And it’s really heavy – it’s like having sandbags around your neck! I wear it out clubbing and people always come up to ask me about it.

Partners never really get my obsession though. Bacon egg and avocado One of my exes told me he thought it was really childish and immature. Avocado and poached egg But I managed to persuade him to come to the huge Hyper Japan expo at the Kensington Olympia and seeing loads of other women like me helped him to understand. Avocado and egg baked in oven Being with other Kitty fans gives me validation. Is avocado and egg good for your hair We’re a really tight community who are friends on social media. Egg and avocado breakfast We mostly just share photos of new additions to our collections.

Hello Kitty represents confidence and happiness for me so if I’m feeling a bit low, I’ll pile on tons of Hello Kitty clothes to boost my mood. Avocado deviled eggs recipe no mayo I guess she is a bit of an emotional crutch. Egg and avocado on toast When I split up with my boyfriend recently I booked a solo trip to Japan to cheer myself up. Poached egg and avocado breakfast My main aim was to go to Puroland. Avocado and egg sandwich There were loads of grown women there on their own so I didn’t stick out at all. Avocado egg roll recipe from cheesecake factory I loved the parades and shows, and I went totally crazy in the gift store. Avocado egg bacon breakfast I bought loads of harajuku fashion in Tokyo too. Avocado egg rolls recipe cheesecake factory I don’t like to think about it, but I reckon I spent about £3,000. Egg stuffed avocado recipes I wanted to stay in the Hello Kitty Hotel in Tokyo, but it was fully booked for months. Baked avocado and egg I’m now planning a trip to Korea because they’re even more Kitty-crazy there; even the roadworks have her on them. Avocado with egg recipes I guess they realise that her face makes everyone happier.”