If there are movie stars in every third television commercial, here is who you should blame

From the ’50s to the ’80s, if at all a male star featured in an advertisement, it was an exception. Noodles and company valpo Dilip Kumar rarely featured in an ad – the pickle ad was an exception that proved the rule – neither did Raj Kapoor nor Dev Anand. Oodles noodles menu leicester In the south, NT Rama Rao, Shivaji Ganesan, MG Ramachandran, Raj Kumar or Prem Nazir never did advertisements. Noodles and company deerfield I suppose they felt that their fans would see them as pure ‘commercial artists’ if they did endorsements for money.


Noodles restaurant menu Dilip Kumar endorsing Mother India pickle.

All this was set to change in 1995. Noodles and company investor relations Amitabh Bachchan was the ruling deity in Bollywood. Wide noodles Brand BPL was facing competition from international majors such as Sony, Toshiba as well as Indian players such as Videocon and Onida. Noodles and company blaine In a coup of sorts, the brand roped in the Big B to endorse it. Noodles and company iupui Amitabh had taken a break from films and was involved in building his company ABCL. Noodles hours of operation The brand used him in a series of ads where he never openly endorsed the brand, but did speak of his passion for excellence and how one brand reflected this passion. Where is noodles In one of the ads, he named the various favourite characters he had played in his movies and how behind all of them was the passion for doing the best. Noodles and company wausau The campaign went on to win accolades from both critics and consumers.

Interestingly, in mid-2015, Pothy’s, a Tamil Nadu-based large garment retailer roped in Kamal Haasan for the first time to do an ad for them; the message was about ‘trust’, echoing what Big B did for BPL. Noodles and company woodridge Unfortunately, BPL did not sustain its brand-building efforts and virtually vanished in the 2000s in the face of fresh attack from the Korean majors such as Samsung and LG.

If we do a flash forward to the 2000s, you cannot watch three ads without spotting a celebrity. Noodles and company sandy Big film stars like Amitabh Bachchan, SRK, Aamir Khan, Ranbir Kapoor and Salman Khan have been used to sell colas, biscuits, hair oil, shampoos, creams, suitings, shoes, cars, motorbikes, mobile services, mobile handsets, undergarments – yes, SRK endorses Lux Cozi.

Female stars too are no spring chickens in the endorsement game. Noodles and company data breach When the FCB Ulka team was looking for a female star to endorse a hair oil brand they could not find one among the top ten heroines who was free to do the endorsement. Noodles and company eagan Stars like Katrina Kaif, Kareena Kapoor and Aishwarya Rai have a long list of endorsements. Noodles and company vacaville Even stars who entered the fray in the 2010s, such as Sonakshi Sinha, today have endorsements that run in to pages. Noodles and company calories Shraddha Kapoor promotes Veet.

The South is now starting to resemble the North. Yaya noodles menu The biggest star of the south, Rajnikanth, continues to dodge the brand bullets, but all the others are ready to play the game. Noodles and company lakewood co Tamil stars like Vijay, Surya and Telugu superstar Mahesh Babu are today seen endorsing a variety of brands from two wheelers to tractors, biscuits to banyans, mobile services and more.

Professor Arvind Rajagopal of New York University has been studying the changing Indian media scene, advertising and consumer perceptions. Noodle or noodles He points out that brands started using totems from the bazaar to connect with consumers. What is in noodles In the 1950s, it was common to see brands like Pears using images of gods to sell themselves. Noodles and company village crossing Burmah Shell, a multinational petroleum company used to distribute calendars featuring Hindu gods and goddesses. Noodles and company healthy Professor Rajagopal says that brands borrowed from bazaar art to connect with the consumers when selling products the consumer was not familiar with.

It is likely this is happening at a larger scale in the 2010s. Noodles & company coupons Brands are trying to drive usage down the socio-economic pyramid. Noodles resturant Products like face wash and skin creams are now being targeted at the lower-middle classes. Noodles and company indianapolis Shampoos and two-wheelers are also aiming to go down the pyramid. Noodles to go Mobile services too are targeting the lower classes. Noodles and company hours today In all these cases, using a celebrity makes the message a lot more appealing and credible to the uninitiated.

As a case in point, when Cadbury had to face negative reports about worm infestation – which happened in the shops, not in their factories – it used the power of Amitabh Bachchan to send out the message that their packages have been revamped to take care of any such problem.

The second reason is that compared to the cost of running a campaign on mass media, the cost of a celebrity is today a lot more approachable. Noodles phone number Many large brands look at a media spend in the region of Rs 100 crores. Noodles and company number In this context, paying SRK or Big B an amount equal to Rs 10 crores does not seem too high, especially if their face will help the brand gain a few market-share points.

The nature of using film stars is also changing. Noodles and company kenosha Most brands have figured out that just saying ‘I use Lux’ is no longer going to work, if all brands are using film stars. Noodles and company jobs Savvy ad agencies have figured out that you need to ‘cast’ the film star as a character in a film rather than as a ‘star’. Noodles and company uptown In the ad film for TVS Scooty, Priety Zinta was used as just a girl having fun on her scooter.

One final reason film stars are becoming the staple in Indian ads is the fact that many marketers are resorting to pre-testing the ads. Noodles restaurant locations While pre-testing an ad, using a celebrity often helps the brand score many extra points. Noodles and company 96th street So for an additional cost of around 5 to 10 per cent of the annual media budget, if you can get a good score in the pre-test, the marketing manager is not going to let that go. Noodles house menu dubai Thus, the film industry, film stars and brands have come together to make a nice threesome to sing the ‘buy me’ song to the enchanted moviegoer.

In the mid-80s, the Indian government launched a program to identify and provide free boarding & schooling to the talented children from the rural areas. Noodles and company wifi The idea was that while the IITs and IIMs had developed as world-class institutions of higher education, they were often dominated by students from relatively privileged backgrounds. Noodles and company appetizers Similarly, elite government and corporate jobs were restricted to those from the cities. Noodles and company birthday This change, pioneered by the Ministry of Human Resource Development (MHRD), Govt. Noodles and company salary of India, came in the form of the Navodaya Vidyalaya Samiti, which began the Jawahar Navodaya Vidyalayas (JNVs), a system of alternate schools for gifted students in India from VI to XII standard. Company noodles By many standards, the experiment has been a success.

The JNV program was a major innovation with significant resources deployed – it is estimated that the MHRD spends Rs 85,000 annually on every student at JNV. How do they make noodles The schools have produced many bright students and many of these return to their villages and are able to impact their villages positively. Yamamori noodles menu Examples include an ex JNV student who is now researching a cure for cancer in Malaysia.

The academically elite schools for the poor were, in their time, a big idea and now are being transformed by technology. Noodles and company louisville co The goal is to not only make sure students from these schools have skills on par with the best private schools but also that they have a better understanding of concepts through new ways of seeing and learning.

In 2013, the Navodaya Vidyalaya Samiti partnered with Samsung to start the Smart Class initiative with the latest audio-visual tools for learning. Restaurant noodles Today the initiative is present in 398 JNVs across rural India and over 2 lakh students use the system. Noodles menu with prices Tablets have been supplied to these classes along with interactive Smartboards, printers and other devices. Noodles and friends The pedagogic methods have also changed as classrooms have become more interactive. Noodles and company near me Learning apps for Computer Science, Mathematics, English and Science have been created, and students are taught through interactive modules like videos, animation and presentations that enable them to learn in a quicker, deeper and more fulfilling manner.

In the first three years, the initiative has seen some early successes. Noodles and company nutrition data The story of Sadanand Ugale is one. Noodles and more menu Sadanand was a bright student studying in a remote village, Chinchada, in Maharashtra. Noodles and company moorhead His village teacher told his father to enrol him in a Jawahar Navodaya Vidyalaya in Kannad, Aurangabad district. Where do noodles originated from With exposure to new-age education tools and modern pedagogical techniques, he was able to explore his potential. Noodles and company arvada His research on seasonal diseases was selected to be presented at the National School Congress in Bangalore. Noodles and company vegan He then went on to get chosen by the International Science School (ISS), Sydney to present the research paper in Australia and was even awarded a scholarship. Noodles company hours Today he is preparing for his SSC exams and dreams of becoming a doctor and returning to his village to make it a better place. Noodles website His parents feel immense pride in his achievement and his desire to strive further and contribute to the community he came from. Noodles in broth Another inspiring story is that of Ritwik Kumar from Bijnore who was afflicted with vision impairment. Noodles and company recipes He studied in the Samsung Smart Class and through his grit and brilliance, got into an IIT. Noodles house menu Similarly, Adesh Vaidya got selected by the HRD ministry to participate in a study tour in Japan. Noodles and company hiring These are only a few of the children impacted by the use of technology and connectivity in the classroom. Noodles and company youngfield With greater penetration, this can bring significant change to the state of education as well as the lives of people. Noodles and company menu vegan See Sadanand’s journey in this short film below.

The digital revolution shows the potential to be a great enabler for the change in this regard. Noodles and company apex The number of internet users in India grew by 49% in 2015, according to the IAMAI. Restaurante noodles Mobile internet users grew by over 65% in urban India in 2015, and by over 99% in rural India. Where is noodles from While digital tools of education like iPads or video conferencing are gaining traction in middle to high-income groups in urban India, they are yet to penetrate rural India. Noodles and company interview questions But this is changing slowly, by the efforts of the government and some private players.

Providing quality education to everyone regardless of where they come from is one of the biggest challenges India is facing today. Noodles and company online order This is a particularly large problem in rural areas that need to deal with challenges as varied as a lack of teaching facilities, unavailability of teachers and the financial inability of many parents to put their children through school. Healthy options at noodles and company As a consequence, many students in rural India tend to experience disenchantment with education leading to high drop-out rates. Chicago noodles In what becomes a vicious cycle, these children then go on to take up unskilled or semi-skilled jobs if they are boys or get married at a young age if they are girls. Noodles and company newport news Many of them find it difficult to break out of the poverty trap.

Perhaps the most significant and preventable problem here is that the process of learning in rural schools itself is not interesting. Noodles and company eclub In the NFHS III Survey, “lack of interest” was cited as the main reason for dropping out of school for around 36% of boys and 21% of girls. Menu noodles So, digital teaching tools can not only change the way teachers instruct children – making learning more fun, interactive and interesting, but they also have the potential to bring children into the classroom and keep them from dropping out mid-way. Noodles and company medford Along with this, digital tools of learning like video conferencing and Wi-Fi enabled tablets can also provide children greater exposure and access to the world outside their physical reach and enable them to create wider networks, giving them opportunities they could never imagine before. Noodles and company lake mary In doing so, they can enable bright Indian children to showcase their abilities on a global platform. Noodles and company glenview Like they did for Sadanand.

Dreams only get bigger when people and technology meet. Noodles and company menu with prices Samsung is showcasing a few of the biggest success stories of the initiative through its “Sapne hue Bade, Jab Technology se Jude” campaign. Noodles and company For more information on Samsung’s Smart Class initiative, see here.